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Australia targets China's new 'wine class'

Australia targets China's new 'wine class'

Australia targets China's new 'wine class'

Jul 25, 2010 , by 6
Australia (AFP) - Eyeing up a highly lucrative new market, Australia's Barossa Valley this week played host to 600 young "wine ambassadors" emblematic of China's booming middle class.Employees of global beverages giant Pernod Ricard, the group were brought to Australia for a crash course in appreciating a wine range specially developed for the Chinese palate, Jacob's Creek's "Winemaker's Selection".


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