Australia launches multi-million dollar campaign in China
Australia launches multi-million dollar campaign in China
Jul 10, 2010 6
Top Australian winemakers just finished touring China this week to inaugurate an AU$2m per year campaign there. The new campaign is called A+ Australian Wine and has been developed by Wine Australia, the government-based wine body. 'Just being “good” and saying “Australia” on the label is no longer enough to tell the true story of Australian wine,' the campaign literature says.
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