Study suggests wine drinkers are swayed more by labels than flavour
Study suggests wine drinkers are swayed more by labels than flavour
Jul 5, 2010 6
You can’t judge a book by its cover but you can judge a wine by its label it seems after the American Association of Wine Economists who advise wineries to invest more in labeling than pressing grapes.An Association investigation discovered that novices were able to determine a wines value without even uncorking it, they simply observed the quality of the drawings and type of words used.
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