Viagra is Champagne's major threat

Viagra is Champagne's major threat

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Champagne's stiffest competition comes not from Prosecco, Cava or English sparkling wine – but from Viagra, according to Pierre-Emmanuel Taittinger.Speaking at the Reuters Global Luxury Summit last week, the Taittinger chief executive also predicted that Champagne exports to China will outstrip the US within 15 years.


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