In tough times, wineries turn to creative marketing, discounts
In tough times, wineries turn to creative marketing, discounts
May 29, 2010 6
Tough times have pushed wineries and restaurants to get creative about everything from bottling to marketing, and many have come up with new strategies to build customer loyalty. Among their efforts are a lot of discounting, some production changes to make more of their popular wines and cut back on more expensive stuff, and decisions to stay closer to home, keeping the mom-and-pop nature of the business.
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